The Leading Real Estate Companies of the World
The Power of LeadingRE and Its Local Independent Real Estate Brands
The real estate business is largely local in nature, which explains why independent, locally branded real estate firms continue to dominate many markets. The entity that connects all of these top brands is Leading Real Estate Companies of the World®, whose affiliate companies (nearly 700 firms with 5,500 offices and 170,000 sales associates in 38 countries worldwide) sell over $370 billion annually in the U.S., more than any national franchise brand. They are also the Number One companies in terms of sales or volume in 44% of the top 88 markets.
Unlike franchisees, who pay a national network five to seven percent off the top of all revenue for advertising which may or may not drive specific leads to their agents, independent companies are able to deploy those dollars to develop local programs, reach local target audiences, and build resources that directly benefit their associates. Because independents are not controlled by corporate offices thousands of miles away, they are able to adjust expenditures and programs more quickly and strategically as the market changes.
LeadingRE firms have strong local reputations and many are long-established companies in the community. In fact, one of the oldest residential firms in the country is a LeadingRE affiliate, and a high percentage of our member companies have been in business for over 25 years. These strong ties to the community, consistent and reliable performance over time, and accountability that comes from having the owner’s name on the door are all factors that inspire the consumer’s trust.
Leading Real Estate Companies of the World® recruits only the best of the best among locally and regionally-branded firms – because each firm’s local brand and performance reflect upon other affiliates nationally and globally. Membership is a privilege which can be terminated by either party at any time, unlike national franchises with 10 to 30-year contracts. This means that the LeadingRE network must provide a strong value proposition year in and year out, and it means that its members must maintain high performance standards in order to retain membership.
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